It sometimes feels like things that are too good to be true just really are too good to be true, and in terms of a free online photobook printing service, poor Hotprints couldn't keep out of reach of the cold icy deathgrip of economic reality, even though they gave a good (two year long) fight.
I only discovered Hotprints a few weeks ago and have already ordered a test sample to see just how good they are for their 'free' pricetag. I'm still waiting in anticipation to see what my photobook looks like if / when it arrives.
The model was simple: you pay $4 for international shipping and get an advertising leaflet in the photobook to subsidise the cost of the prints.
Alas, I had hoped to reveal this modern wonder to the world with an in-depth review of a tangible product but now it seems this venture is pointless. Hotprints closes down at the end of the month, so if you want to try them out you have until end of Friday 18 November to place an order.
Sad. So very sad. It was a great concept and unfortunately just not a sustainable model, it seems.
Give them a try if you want ... You've got one day left.